Find and nurture more sales-ready leads by moving beyond basic email marketing. Connect sales and marketing, automate processes, and make smarter decisions to maximize your marketing ROI.
A powerful tool for creating and distributing marketing
The new marketing app has been built on the Dynamics 365 v9 Customer Engagement platform and is accessible through the new unified user interface. This means that the app works with Dynamics 365 for sales on the same platform with common data and processes – a crucial difference in contrast to the unloved Microsoft Dynamics Marketing.
Microsoft Dynamics 365 is therefore a powerful tool for creating and distributing marketing communications to your customers and prospective customers. It functions as a closed loop marketing system, which allows you to collect and analyze the results of your marketing communications so you can further refine your messaging.
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Dynamics 365 for Marketing also allows you to automate much of the marketing process so that you can concentrate on targeting the right people and crafting the right message. In other words, Dynamics 365 for Marketing is a marketing-automation application that helps you turn prospects into business relationships.