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Dynamics 365 Marketing

Find and nurture more sales-ready leads by moving beyond basic email marketing. Connect sales and marketing, automate processes, and make smarter decisions to maximize your marketing ROI.

A powerful tool for creating and distributing marketing 

The new marketing app has been built on the Dynamics 365 v9 Customer Engagement platform and is accessible through the new unified user interface. This means that the app works with Dynamics 365 for sales on the same platform with common data and processes – a crucial difference in contrast to the unloved Microsoft Dynamics Marketing.


Microsoft Dynamics 365 is therefore a powerful tool for creating and distributing marketing communications to your customers and prospective customers. It functions as a closed loop marketing system, which allows you to collect and analyze the results of your marketing communications so you can further refine your messaging.



Dynamics 365 for Marketing also allows you to automate much of the marketing process so that you can concentrate on targeting the right people and crafting the right message. In other words, Dynamics 365 for Marketing is a marketing-automation application that helps you turn prospects into business relationships.

With Marketing you can

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    Create and nurture leads

    Generate more leads across multiple channels and nurture sales-ready leads with personalized experiences.

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    Align sales and marketing

    Prioritize leads, automate hand-off, and empower sellers with shared information and connected processes.

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    Make smarter decisions

    Improve marketing ROI with embedded intelligence and analytics that track marketing performance.

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    Know your audience with AI-driven Market Insights

    Respond to trends faster with social and web insights that help you know what your audience is saying, seeking, and feeling.

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    Innovate with a modern and adaptable platform

    Enhance your automated marketing capabilities with an application that’s easy to tailor, extend, and connect to other apps and services you already use.

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