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Dorthe Hietala

Alliance & Marketing Director

When a challenge is thrown her way, Dorthe always sees an opportunity. Give her a target and she’ll hit it; give her a problem, and she’ll solve it.

She works as a change catalyst, through result-driven digital business‒oriented marketing strategy and initiatives. Dorthe integrates lead generation, advertising, and communication to strengthen relationships between Pipol and their valued global stakeholders.

Dorthe has worked in global, regional and local roles within the IT industry, and is a person who can think and act globally while keeping a local focus. She has extensive experience in driving sales through cost effective demand generation strategies, customer retention as well as through strategic partnerships, be it strategic alliances or selling through an indirect sales channel and working with different kinds of channel partners (Value Added Distributors, System Integrators, Resellers, ISVs etc.). She’s a people person (a Pipol person!) who thrives in a fast-paced, collaborative environment.

On the weekend….
Dorthe can usually be found with her family, running, reading books, and listening to engaging podcasts.

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