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Business Transformation

Grow your business through digital maturity

Monday, July 3, 2023

Growing your business through digital maturity refers to the process of leveraging digital technologies and strategies to improve various aspects of your business operations, customer engagement, and overall performance. Knowing exactly how your business digitally performs and identifying where to digitally improve is of utmost importance for CIOs and business management to reach overall business objectives.

Aligning the organization’s strategic objectives with technology investments and initiatives is a constant challenge for any CIO. What investments should be made? What digital capabilities are at hand? Where should we digitally improve to reach our business objectives?

A digital maturity assessment helps CIOs and other business leaders get insight into the international company’s digital capabilities and readiness and enables them to identify where to digitally improve and focus their digital investment. Thus, the assessment helps CIOs identify the gaps between the current and desired digital maturity levels.

In this blog, we answer the following questions:

What is digital maturity?

Digital maturity refers to the level of capability and readiness an organization possesses in leveraging digital technologies and effectively integrating them into their operations, strategies, and culture. It basically represents the extent to which an organization has embraced and successfully implemented holistic, digital transformation initiatives to achieve its goals and stay competitive in a digital-driven world.

Digital maturity is not a one-size-fits-all concept and can vary across industries and organizations. It is a continuous journey rather than a destination, as technology and digital trends continue to evolve. The different maturity stages are:

  • Beginners: Organizations that are in the early stages of digital transformation and have limited digital skills and face challenges in adapting to the rapidly changing digital landscape.
  • Developing: Organizations that have implemented various digital tools and technologies, and they are actively working on improving their digital capabilities and processes.
  • Maturing: Organizations that have successfully integrated digital technologies into their core operations and have a clear digital strategy in place. They leverage advanced technologies to drive innovation, optimize processes, and improve customer experiences.
  • Leading: Organizations that are at the forefront of digital transformation and are highly agile and innovative, constantly exploring emerging technologies and trends. They proactively adapt to market changes and disruptions, often disrupting traditional business models themselves.

Why is it important to assess digital maturity?

Assessing digital maturity is important because it helps organizations understand their current level of digital transformation and identify areas for improvement. Additionally, digital maturity assessments help organizations identify potential risks and challenges in their digital transformation journey.

This information can be used to develop a roadmap for digital transformation and prioritize areas for improvement.

What factors influence digital maturity?

Many factors can influence digital maturity in different ways: Leadership, partnerships, customer engagement, employee engagement, organizational culture, investment in digital initiatives, technology infrastructure, data management, online presence, etc. Nevertheless, businesses that effectively address these factors are more likely to achieve a high level of digital maturity and succeed in the digital age.


Leadership is a particularly critical factor in digital maturity assessment as it sets the tone for the organization’s digital transformation journey. Effective leadership can provide guidance, set goals, and establish a clear vision for the organization’s digital future. Leaders must be able to inspire and motivate their teams to drive digital transformation, and they must be able to work closely with partners and stakeholders to ensure the organization’s digital success.

What is a digital maturity assessment?

A digital maturity assessment provides you with a comprehensive view of your digital capabilities and helps to identify areas for improvement. The assessment evaluates your organization’s digital maturity across multiple dimensions – people, customers, technology, operations, governance, and innovation – and allows your organization to understand strengths and weaknesses and to develop strategies to improve your digital maturity over time.

You get the following insights:

  • Measure: Measurement of current state and setting up target state, score by dimension, and benchmarking against peers
  • Transform: Recommendations, priorities, and creation of roadmaps
  • Impact: Digital velocity chart score, digital endurance chart score, snowflake chart score
  • Next steps: Digital transformation playbook and annual cycle

With these insights CIOs and other business leaders can easily visualize digital maturity levels in different areas of the organization, prioritize projects, allocate resources, and make informed decisions to drive digital transformation. And not least, it’s an invaluable tool for business management, too, as it gives a clear picture and understanding of why and where digital investments are necessary. With the assessment, companies will receive a report in a few days rather than in months.

What are the key benefits of an AI-based digital maturity assessment?

  • Efficiency improvements: What takes 100 man-days to do in a classic consulting agency, the software can to in only a few man-days. Efficiency improves approximately 100 times.
  • Quality improvements: The software standardizes processes and eliminates the use of handheld Excel sheets that are often flawed. This improves quality remarkably.
  • Low subscription fee: As with any other software-as-a-service, customers can choose between different subscription models depending on their needs. This makes the solution much more affordable and enables customers to do the test whenever they have the need.
  • Everything is online: All data, reporting, and monitoring is online and can easily be accessed. No need for handheld Excel sheets and PowerPoints which are often stored in the shelf.
  • Democratization of consulting: Every company, big or small, should have the right to speed up their transformation journey through the best tools and methodologies. By turning expensive consultancy services into affordable software solution, everyone now has access to the best tools and methodologies.

Book an introduction to a digital maturity assessment

If you are interested in mapping your company’s digital maturity, try our digital maturity assessment. We have joined forces with London-based Digitopia who offers a market-leading, AI-based digital maturity assessment.

Click here to learn more or book an introduction to the platform.

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